For companies, there are thousands of products waiting to be pushed to the market. How could you evaluate them? Standing at the viewpoint of design, I would like to share some principles about how to evaluate a product based on design.
First, there are 3 questions you need to ask yourself. If your product usable? Is it credible? If it is easy to be modified?
1. Is it usable?
For the usable aspect, I suggest you evaluate your product in the fields of how easily your product can be used. Do you design a straightforward instruction for your product? Can you help your customers understand how to get start? How about the disadvantages of your product, if it critically affects the users’ experience? As it is obvious that for a product the function is the core value of it, how to design an easy-usable product is the first and foremost factor a professional designer should consider when begin to start.
2. Is it credible?
For this one, credible is same as some factor like attractive. I mean when you design a product, how secure are you for your products about customers would use your product by just looking at the appearance? Sometimes, customers purchase products may not main focus on the functions but the appearance and their feeling about the product. So design an attractive product is another element to evaluate a product.
3. Is it easy to be modified?
There 3 principles are the basic ideas about how to evaluate a product on the design aspect. How to practice these ideas is the following parts below. I will introduce 3 methods to put the evaluation into practical actions.
4. Pass-fail assessment
This method could be used for evaluating products’design as accept or reject. Before moving to deep product design, the first step is deleting the design purposes that does not compatible with the company’s requirements such as the budget. In this way, large numbers of ideas will be checked in a short time to fit for the product design. The standard should include if the idea follows the company’s marketing strategy, if it faces to the target customers and if the budget acceptable. By using this method, the most suitable design will come out to be applied to the product.
5. Evaluation Matrix
After using the first method to choose a design. The second step is trying to consider it effect on the product. To make the design more conveniently evaluated, the evaluation matrix can be used. For the criteria, I suggest the contents should have: how it contribute to marketing strategy, its potential impact, expected stakeholders, expected budget and timeline of the product. For the score row, 0-5 means how the criteria result contributes to the product’s results from low to high. The matrix helps the designers to evaluate the product when they start to make their design ideas come true. With it help, they can evaluate how the product could reach different goals of the company.
6. SWOT Analytical Method
The SWOT analytical method are Strengths, Weakness, Opportunities and Threats. This four-dimension analytical method aims to help designer predict the product’s performance when it put into the market.
For the strengths, you should consider: what is the advantage of my product? What is the best field of the product? Is there current resource existed? How could my competitors regard the advantage? This four question could help designer clarify the advantages of the product and apply them correctly.
For the weakness, you should ask yourself about: Is there anything can be improved for my product? What factors can prevent the product success? How others treat the weakness? Is the weakness caused by lack of resources, experience or techniques? By understanding your product’s weakness, you can have a concept of how to improve it in the future.
For opportunities, you should be clear about how opportunities your product will have when step into the market and how the company can help to use those opportunities to lead your product to succeed. When you have answered these two question, you will be confident about your product’s performance in the market.
For threats, designers should consider about: what are the barriers prevent the push product in the market, if the product’s weakness will lead to the product’s failure and if the budget sufficient to deploy the design.
When the product has been applied, there is also some criteria for it to evaluate. On the viewpoint of design, the marketing result is not as important as customers’ feedbacks. A successfully designed product will receive positive feedback about the appearance, function or user experience but never about the price. So standing on the designer’s viewpoint, the popularity is the most important benchmark for evaluating a product. Other factors like user-friendly, easy to maintenance are also basic requirements for products.
In conclusion, the criteria in designing to evaluate are quite different from how to make the product profitable. However, following the basic of design to evaluate your product could help you have a good foundation to make profits. Using the tips above will increase the confidence of your product in design and help you build a strong brand reputation.
As enterprises want to use the internet to support their business, designing an attractive web page is a necessary way to achieve this goal. However, that is not enough. In business industry, it is important to let customers know about you. Ecommerce website is the same. How to design a website that can be searched by famous search engine is the key to solve this problem. Therefore, SEO is important in web design. If you are looking for clear information on web design, follow this link - https://clearwebdesignsite.wordpress.com/
SEO, which stands for Search Engine Optimization, is a strategy to improve the rank of your website in search engine through search results. As customers always choose the first page’s website to browse when they search some results via search engine, design website that correspond to SEO elements is essential to gain more customers. There are some guides to design a SEO-based ecommerce website.
Guides for designing a SEO-based ecommerce website.
1.Keep in mind that key word is important
Before designing the website, you must do some research on what the key word is. It should be simple but reflects the features or the core value of your products. There are lots of keywords tools such as Keyword Tool Dominator to help you find what keyword suits your business. After decide what keyword you will use, repeat them at a proper position in your content several times. As for google search engine, the more keywords found in your website, the higher rank will be shown as searching result at its website. So, if a website can make their content appear keyword 5 times above, it will have a higher possibility to be illustrated on the first page than those are not.
2. Make your website architecture simple and scalable
This guide suggests the web should no more than 3 levels, which means for browsers. they should not click more than 3 times to find your products. It is because for architecture that are higher than 3 levels, the whole logic of the website will be hard to understand. In addition, when you want to add a new category, it will be necessary to know what the upper category it belongs to. But for 3 levels website, this problem is no exist. It can both make your website easy to maintain such as update products and customers convenient to find what product they want.
In addition, the navigation of the website is also crucial. A good navigation design can help customers discover what they search for conveniently. Thus, it will increase the opportunity of your website to be browsed again. Besides, without a good navigation design, the website might be considered not professional and SEO-based enough, which will lead to the rank down in search engine results.
3. Content is the King of your website
A research has found that a good, detailed content would be rank higher in Google than a short and general one. Therefore, when design the website content, remembering to enlarge your products’ content or description as many as 1000+ words and use your keywords 3 times or more. Besides, don’t forget to add high quality backlinks to your website. These could make your website link with popular sites or blogs, which can demonstrate your website has a high concentration on products’ quality.
4. Meta tags help improve your rank
As Google Search Engine’s search the tittle as the signal of relevant keywords and show results based on the description of Meta tags, adding keyword into your Meta tag is a proper method to improve your website rank. There are many ways to add modifiers to your tag. For example, you can add “Cheap” or “On Sale” to your tag, when customer search long tail traffic, this trick would help you add more potential customers when they search for cheap or on sale products. Another way is using click magnet words like “off”, which could also increase the chance of being clicked by browsers.
5.Linking to social media platform
With the fast development of social media, enabling your website and products to link with social media is a good idea to gain reputation of your business. For many browsers, they may prefer to use mobile to their searches. The social media will help them familiar with your website if they don’t hear your website but can find it on their social media software. Moreover, it also means you can attract more potential customers when origin browser use social media platform finding your website and recommend it to their friends.
6. If possible, add a statistic interface on your website
The statistic tools can help a lot. For the website developer, the figure they gather could indicate many important information. For example, the number of browsers and the time metaphor the peak and bottom business of a period time, which can help people decide if increase or decrease product at that time. For customers, the popularity means what is the most popularity product that the website has. So, installing such a kind of tool will improve the browsers’ amount that can affect the ranks in search engine tools.
7. Page loading speed can significantly affect users’ experience
When design a website, paying attention to loading speed of your website is also important. Users shouldn’t be happy to stay at the screen and wait your website loading so slow. Therefore, to improve the loading speed, you should pay attention to the large of images and how many flash plug-ins you will use when designing a website. These factors would lead to how long your website will take to be loaded.
8. The URL also influences you google ranking
A research has shown that the URL length is also a factor to google ranking. According to the research, a shorter URL would rank higher than a longer one. For customers, a concise and keyword included URL could be usually remembered than a complex one. So, when choosing a domain name, make it shorter and correlate to your keywords is essential to be ranked high by search engine.
For website design, implementing business functions and process is far from supporting ecommerce. Using the SEO strategy and insist on designing website based on it is the solution of expanding the online business.
Almost every Website proprietor strives to come with a striking, user-friendly and compelling homepage to their targeted audience. WordPress provides all these facilities as well as the most instinctive and reachable setup and maintenance preference out of any other content management system.
Check out the best WordPress theme 2016
Parallax One complements with a shop section, a flat scrolling, and a up to date appearance which is extremely customisable WordPress theme.
Besides, it also benefits all the construction blocks you want to quickly generate an appealing front page.
The theme contains a video ribbon, a flat scrolling, and a stylish layout, which keeps your products in the highlight.
These are the best WordPress theme 2016. No query regarding why WordPress counts in the most well-liked approach of designing and developing a homepage or a complete website online.
WordPress SEO is not difficult at all, but it can seem that way as there are lots of things you can carry out on the checklist.
You have a WordPress website and want to increase the traffic instantly, but you are not sure how various SEO principles and best practices can be applied to WordPress website.
If you are the one dealing with similar problems, here I will be providing you some effective ways to approach SEO of WordPress website applying some WordPress SEO best practices that are proven to work.
So, ready to learn? Let’s get in some WordPress SEO best practices:
Employ SEO optimised themes and plugins
For the past few years, most WordPress theme developers have proceed towards the plate to develop SEO optimised theme. It means, it includes two major things and they are code and speed.
The most essential of these is the code of theme. Healthy code indicates that the author takes time to ensure the theme goes along with the recent SEO best practices to make sure that the theme was developed with an arrangement that Google Bots favours.
These are some essential factors to consider:
Content is still the King of SEO
Unique, informative and appropriate content is always appreciated by everyone. Along with being most of SEO ranking signals, good quality contents are the main support of your web solution.
Website without content is similar as life without blood, totally useless. Websites filled with poor quality content do not have any use.
So, your content should be valuable and unique as Google do not enjoy duplicate and low quality contents. You should come up with fresh content that describes you well.
Carry out accurate keyword research
SEO technique keyword stuffing is no more in use, but today Google glare on this practice. Also, keyword is still alive as a ranking factor. Google and other search engine still depend on keyword for ranking the websites. Thus, your SEO approach should carry out accurate keyword research.
Anything you love, either rank highly in Google for the targeted keyword or phrase, tools like Google AdWords Keyword planner should always be your best friend. It helps to determine the competitiveness of your terms and derive keyword alternative to utilise in your content.
Also, use Google Analytics to analyse the keyword users use to get your website. And, your WordPress website statistics is other source of keyword ideas.
Use proper heading tags
Employing proper heading tags is a solid step to take right path when it comes to good SEO approach. But, if SEO is totally new to you then you may not understand there is a possibility you have been using heading tags improperly.
Heading tags denotes the type of title and subtitle you use in your content. It also distinguishes essential title from unnecessary one.
So, H1 tag is used to denote the title of your page and the title that symbolize perfectly the content of your web page. It should be clear and descriptive adding some targeted keywords. When users land on your site, there should not be any trouble for them to know about your business.
These are some WordPress SEO Best practices. There are lots of other factors. If you know some, you can provide us commenting on the comment box below.
Powerful tool and Content Management system WordPress is suitable for every website proprietor to take complete control on the website. It comes out in two forms, among them is WordPress.com is totally hosted and the WordPress.org is self-hosted. To know more about these WordPress types go through this article properly.
It helps the Wordpress website with complete hosting.
Available with no charge
This form of WordPress is available with no charge and it can be beneficial for the beginner who is not capable of paying.
It is user compatible as the user only should get the high-quality contents and other is looked by WordPress.com itself.
Hosting with no charge
This type of WordPress provides hosting with no charge that will make it user compatible.
Varieties of themes
It can be very useful as it holds various themes which are completely customized making the site more beautiful and catching.
No Plugins required
The website proprietor does not need to install plugins since various customized characteristics are obtainable helping them to post their blogs.
Lack of Flexibility
You may find WordPress.com less flexible as it does not permit to use any precise plugins.
While picking up this form of WordPress for the blogs, the name is provided in www.mno.wordpress.com that appears to be unprofessional and does not let you obtain the preferred name as well.
Clients should be satisfied with limited themes offered by WordPress.com on the WordPress website.
It holds the self-hosted version of WordPress providing different types of plugins and customized themes which definitely makes your blog handy and effective.
Easy to install
It profits your site with easy to install feature which makes you capable carrying out manually with some easy procedures.
In order to improve the functionalities of your website, WordPress.org offers various plugins which are also utilized for the security reason.
Registration not needed
This form of WordPress needs registration, but WordPress.org does not bother you with registration and accounts.
It facilitates you to pick up and pay for the domain name from various WordPress websites and the domain name which you obtain appears to be professional too.
Web hosting needed
At the time, you desire to update your blog post employing WordPress.org then you should get a host, including a space to place your WordPress site within the server.
The domain name is available with some charge to acquire the domain name you should buy it since you are not capable of setting the blog devoid of a domain name.
Does not provide Automatic backup
More often, there is some hosting that provides an automatic backup, but it does not provide an automatic backup backing up the entire information and data is necessary at the hosting.
To Wrap Up,
I hope now you have a clear concept about the types of WordPress that is WordPress.com and WordPress.org. Since they contain some benefits as well as drawbacks you can go for the one which makes your business handy.
Link Building is regarded as the most essential as well as challenging skills and strategy employed in Search engine optimization (SEO). Since acquiring applicable links from a significant and authorized website might not be a simple task. It is an approach of obtaining external pages to link to the pages of your website.
Through natural links, you can directly enhance the reputation of the website and the way it will rank in different search engine including Google. Good and related links will drive more traffic towards your website which surely makes your business more productive. Thus, in order to develop link building approach effectively, focus on superiority and pertinent links. Additionally, varieties of links play an important role in higher rankings as well.
To understand link building properly, at first you need to know its benefits. Here are some benefits of Link Building:
Here are some strategies which helps you to obtain link building:
Develop a blog
Producing engaging content on a regular basis does not only help to develop internal links, but also provides you capability to develop links naturally as contents play a great role while influencing the links. A blog is important to accomplish various approaches like linking out. Since we live in the era of the internet; you truly require blogs in present online circumstance to make your business alive.
Spam links, mostly move mutual path. The website linking to the spam is most commonly known as spam itself and consecutively, it mostly holds different types of spam website that links in return. Going through these links in a comprehensive way, most of the search engine recognizes the term link neighborhood where your online business survives. Therefore, it is smart to pick up the website that you link with more attention with a good selection with the website which you effort to gain links from.
The links that survive without letting up and also are able to be clicked by audiences is one of the benefits of link building. When user viewing and going through your blogs desires to gain more regarding the topic you write, they are able to go with your link and return back to your website with more convenience. While you acquire more deeply within the link building approach, you might discover the referral traffic which you obtain and you can gain better rankings as well.
These days most of the contents are shared through a different social networking site like Facebook, Twitter and Google plus. Even though most of the search engine takes care of the links that are shared through social media channel. This makes your article recognizable among the targeted audiences and also helps a lot to drive more traffic towards the site.
To the end,
Google prefers relative links as it is essential for all the businesses to get familiar with the benefits and the way to employ relative links properly. However, when you links get associated with poor or low-quality websites, they might get the consequence against your wish.
One of the well-admired Open CMS is used by most of the business proprietors due to its ease of use and it is SEO compatible as well. There are lots of benefits of selecting WordPress as a content management system and one of the benefits is it is SEO-friendly and this type of website is preferred by Search engine Google as well. You can also find different types of plugins to follow the SEO technique effectively.
WordPress SEO is not that difficult. It incorporates from snippet preview and page analysis functionality that helps you to optimize your page content, image titles, Meta descriptions and XML Sitemaps. The definitive goal of SEO has always been gaining the best possible ranking.
Find here some WordPress SEO best practices:
SEO optimized WordPress Themes and plug-in
In the last few years, many WordPress theme authors have stepped forward to create themes that are SEO optimized. WordPress is known as a repertoire of elegant themes which can be easily customized and made responsive.
An SEO plug-in helps in addressing various optimization issues. It helps to generate XML sitemap, lets you focus on the targeted keywords and allows you to enter the Meta Descriptions for each URL.
SEO optimized images
The images on your blog are useful for getting traffic type image based search engine such as Google image search. Unlike text-based content, search engine bots cannot view as well as recognize your content like a normal user.
They depend on the image ALT tag for identifying and understanding an image and the text that are around your images also helps in improving the rank of your image in an image search engine. Each time you download an image to work with plan for the highest quality possible as you have plenty of detail available.
Setup Pretty Permalinks
Permalink is referred as the structure your URLs produce when you publish a new page or post. WordPress makes it easy to select a fresh permalink structure that produces the complete definition of Pretty Permalinks which is a visualize phrase meaning SEO friendly links. They are also recognized as the permanent URL to your identical weblog post and other lists of weblog postings.
Produce informative and high-quality content
With the snippet preview you can see a rendering of what your post or page will look like in the search results. Thus, whether your title is too short or long your Meta description makes sense in context of a search result. This way plug-in helps you to boost ranking as well as boost the click via organic search results.
Page analysis functionality checks an image in the post with ALT tag containing the focus keyword for that post. It also checks whether your post are long enough, if you have written Meta description and so on.
I hope now you are familiar with some WordPress SEO best practices. The WordPress SEO best practices are easy to implement and if you have any trouble on these terms you can always contact WordPress web Development Company. Among them, Aussie developer is Sydney-based Company providing WordPress web development service.