Introduction As enterprises want to use the internet to support their business, designing an attractive web page is a necessary way to achieve this goal. However, that is not enough. In business industry, it is important to let customers know about you. Ecommerce website is the same. How to design a website that can be searched by famous search engine is the key to solve this problem. Therefore, SEO is important in web design. If you are looking for clear information on web design, follow this link - https://clearwebdesignsite.wordpress.com/ SEO, which stands for Search Engine Optimization, is a strategy to improve the rank of your website in search engine through search results. As customers always choose the first page’s website to browse when they search some results via search engine, design website that correspond to SEO elements is essential to gain more customers. There are some guides to design a SEO-based ecommerce website. Guides for designing a SEO-based ecommerce website. 1.Keep in mind that key word is important Before designing the website, you must do some research on what the key word is. It should be simple but reflects the features or the core value of your products. There are lots of keywords tools such as Keyword Tool Dominator to help you find what keyword suits your business. After decide what keyword you will use, repeat them at a proper position in your content several times. As for google search engine, the more keywords found in your website, the higher rank will be shown as searching result at its website. So, if a website can make their content appear keyword 5 times above, it will have a higher possibility to be illustrated on the first page than those are not. 2. Make your website architecture simple and scalable This guide suggests the web should no more than 3 levels, which means for browsers. they should not click more than 3 times to find your products. It is because for architecture that are higher than 3 levels, the whole logic of the website will be hard to understand. In addition, when you want to add a new category, it will be necessary to know what the upper category it belongs to. But for 3 levels website, this problem is no exist. It can both make your website easy to maintain such as update products and customers convenient to find what product they want. In addition, the navigation of the website is also crucial. A good navigation design can help customers discover what they search for conveniently. Thus, it will increase the opportunity of your website to be browsed again. Besides, without a good navigation design, the website might be considered not professional and SEO-based enough, which will lead to the rank down in search engine results. 3. Content is the King of your website A research has found that a good, detailed content would be rank higher in Google than a short and general one. Therefore, when design the website content, remembering to enlarge your products’ content or description as many as 1000+ words and use your keywords 3 times or more. Besides, don’t forget to add high quality backlinks to your website. These could make your website link with popular sites or blogs, which can demonstrate your website has a high concentration on products’ quality. 4. Meta tags help improve your rank As Google Search Engine’s search the tittle as the signal of relevant keywords and show results based on the description of Meta tags, adding keyword into your Meta tag is a proper method to improve your website rank. There are many ways to add modifiers to your tag. For example, you can add “Cheap” or “On Sale” to your tag, when customer search long tail traffic, this trick would help you add more potential customers when they search for cheap or on sale products. Another way is using click magnet words like “off”, which could also increase the chance of being clicked by browsers. 5.Linking to social media platform With the fast development of social media, enabling your website and products to link with social media is a good idea to gain reputation of your business. For many browsers, they may prefer to use mobile to their searches. The social media will help them familiar with your website if they don’t hear your website but can find it on their social media software. Moreover, it also means you can attract more potential customers when origin browser use social media platform finding your website and recommend it to their friends. 6. If possible, add a statistic interface on your website The statistic tools can help a lot. For the website developer, the figure they gather could indicate many important information. For example, the number of browsers and the time metaphor the peak and bottom business of a period time, which can help people decide if increase or decrease product at that time. For customers, the popularity means what is the most popularity product that the website has. So, installing such a kind of tool will improve the browsers’ amount that can affect the ranks in search engine tools. 7. Page loading speed can significantly affect users’ experience When design a website, paying attention to loading speed of your website is also important. Users shouldn’t be happy to stay at the screen and wait your website loading so slow. Therefore, to improve the loading speed, you should pay attention to the large of images and how many flash plug-ins you will use when designing a website. These factors would lead to how long your website will take to be loaded. 8. The URL also influences you google ranking A research has shown that the URL length is also a factor to google ranking. According to the research, a shorter URL would rank higher than a longer one. For customers, a concise and keyword included URL could be usually remembered than a complex one. So, when choosing a domain name, make it shorter and correlate to your keywords is essential to be ranked high by search engine. Conclusion For website design, implementing business functions and process is far from supporting ecommerce. Using the SEO strategy and insist on designing website based on it is the solution of expanding the online business.
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